Trying out new cafes in town: assessing the impact of physical environment on visit intention / Chong Ka Leong

• Main Author: Chong, Ka Leong
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2018
• Subjects: Investment, capital formation, speculation; Restaurants, cafeterias, tearooms, etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/65304/1/65304.pdf; https://ir.uitm.edu.my/id/eprint/65304/; https://www.jthca.org/

In the face of substantial investments in café physical environment set-up, café’s owners and managers are giving little indication concerning their expensive set-up of a café’s overall effectiveness in driving consumer visit intention. This study hypothesized the new customers’ visit intention to a...