Global capabilities framework: Perspectives of public relations practitioners in Malaysia

• Main Authors: Koh, May Bel, Govindaraju, Manickam, Lee, Cheng Ean Catherine *
• Other Authors: Ismail, Adibah
• Format: Book Section
• Language: English
• Published: Atlantis Press 2023
• Subjects: HD Industries. Land use. Labor; HM Sociology
• Online Access: http://eprints.sunway.edu.my/2348/1/i-come2022%20-%20proceedings%202023_gcf.pdf; http://eprints.sunway.edu.my/2348/; https://doi.org/10.2991/978-2-38476-098-5_10

The development of the Global Capabilities Framework (GCF) for the public relations and communication management profession was the first globally applicable Capability Framework for practitioner, employer and academic communities. Due to the lack of a global benchmark, GCF was developed in 2018 by...