Differences in visual-textual platforms, technical-strategic communication & professionalism vs encroachment between Malaysian & American PR practitioners' social media practices.
Social media platforms and their affordances are found by researchers to affect the public relations (PR) industry and its practitioners’ tasks. Wright and Hinson’s (2015, 2016, 2017) longitudinal studies showed digital media including online social network sites drastically changing the way PR is p...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
School of Media and Communication, Taylor's University Malaysia
2020
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1342/1/Catherine%20Lee%20Differences%20in%20visual.pdf http://eprints.sunway.edu.my/1342/ http://search.taylors.edu.my/#special |
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