The Influence of Consumer Ethnocentrism on Intention Toward Domestic Electric Vehicle Selection
Previous studies mostly investigated the individuals’ self-interested factors or functional attributes and intention toward purchasing electric vehicles based on the theory of planned behavior. Nevertheless, those studies neglected the irrational or impulsive factor which is consumer ethnocentrism i...
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Main Authors: | , , |
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Format: | Article |
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Istanbul University-IUC Press
2022
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Online Access: | http://eprints.sunway.edu.my/2137/ https://j-ba-socstud.org/en/the-influence-of-consumer-ethnocentrism-on-intention-toward-domestic-electric-vehicle-selection-13178 |
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