The effects of internet on international marketing communications

• Main Authors: Pouresmaeili, Hamideh, Nezakati, Hossein *, Mehdizadeh, Abbas
• Format: Conference or Workshop Item
• Published: 2010
• Subjects: HF Commerce
• Online Access: http://eprints.sunway.edu.my/2050/; https://www.academia.edu/3613325/The_Effects_of_Internet_on_International_Marketing_Communications_7th_Annual_AGBA_World_Congress_2010_Malaysia

Purpose- The main purpose of this article is to provide a clear perceptive about the effect of Internet as a major mean of communication on international marketing, and understanding the benefits and challenges that a company will face in a global market through online business. In order to achieve this purpose, this paper is organized in the following sections: introduction, revolution of communication, international marketing and communication, and choosing media to change the marketing world with technology. Following by communication tools, and explanation on E-Business, E-Marketing, and E-Commerce. In the next section, Impact of Internet and changing of marketing mix face, benefits of going online, and the issues in marketing via Internet will be discussed, and finally the conclusion of the paper. Findings- Technology is changing markets, marketing communications and consumer’s behavior increasingly. While these changes are challenging, it can make the life more convenience. Advance communications means as Internet leads organizations which are market-driven become more skilled at how to do business locally and internationally. Originality/Value- while previous studies focused on Internet, marketing communication and international marketing, this study have focused on effects of Internet on both marketing communication and international marketing and introduce several key elements which cause to failure or success in an international marketing.