Web 2.0 as a tool for market intelligence acquisition in the Malaysian hotel industry

Introduction: Web 2.0 applications such as social networks, blogs, content aggregators, online forums, and content communities can serve as powerful marketing communication tools for disseminating product information, obtaining feedback from customers, and creating online communities. This study aim...

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Main Authors: Yap, C. S., Cheng, Boon Liat *, Choe, K. L.
格式: Article
出版: Lund University, Sweden 2014
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在线阅读:http://eprints.sunway.edu.my/1853/
http://informationr.net/ir/19-4/infres194.html
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