E-commerce market trends: a case study in leveraging Web 2.0 technologies to gain and improve competitive advantage

The emergence of Web 2.0 technologies has changed the way e-commerce can be sustained and improved to enhance competitive advantage. Integrating Web 2.0 technologies into e-commerce websites not only improves customer shopping experience but also enhances customer engagement. This paper examines Mal...

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Bibliographic Details
Main Authors: Kiu, Ching Chieh, Lee, Chien Sing *
Format: Article
Published: 2017
Online Access:http://eprints.sunway.edu.my/676/
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