Web 2.0 as a tool for market intelligence acquisition in the Malaysian hotel industry
Introduction: Web 2.0 applications such as social networks, blogs, content aggregators, online forums, and content communities can serve as powerful marketing communication tools for disseminating product information, obtaining feedback from customers, and creating online communities. This study aim...
Saved in:
| Main Authors: | , , |
|---|---|
| 格式: | Article |
| 出版: |
Lund University, Sweden
2014
|
| 主題: | |
| 在線閱讀: | http://eprints.sunway.edu.my/1853/ http://informationr.net/ir/19-4/infres194.html |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|