Web 2.0 as a tool for market intelligence acquisition in the Malaysian hotel industry

Introduction: Web 2.0 applications such as social networks, blogs, content aggregators, online forums, and content communities can serve as powerful marketing communication tools for disseminating product information, obtaining feedback from customers, and creating online communities. This study aim...

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書誌詳細
主要な著者: Yap, C. S., Cheng, Boon Liat *, Choe, K. L.
フォーマット: 論文
出版事項: Lund University, Sweden 2014
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オンライン・アクセス:http://eprints.sunway.edu.my/1853/
http://informationr.net/ir/19-4/infres194.html
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