Factors leading to customer retention in the high volume-low volume service context: Evidence from the mobile service industry

• Main Authors: Cheng, Boon Liat *, Gaur, Sanjaya S., Rezuan, Abdul Rahim
• Format: Article
• Language: English
• Published: MAG Scholar 2020
• Subjects: HF Commerce
• Online Access: http://eprints.sunway.edu.my/1823/1/Cheng%20Boon%20Liat%202020%20Factors_Leading_to_Customer_Retention_in.pdf; http://eprints.sunway.edu.my/1823/; https://magscholar.com/asian-journal-of-business-research/

Service convenience has undoubtedly gain substantial recognition for both goods and service industries within recent years towards forging an enduring competitive advantage. Considering heightened market expectations in the mobile service industry, importance of capitalizing on relevant elements is...