The role of sales personnel empathy and customer-oriented behaviour on female consumers' emotions and satisfaction: an empirical analysis
Even though online shopping and self-service options are popular, salespeople still play a crucial role in influencing women's decisions when buying intimate apparel. This study looks into how sales staff influence Asian female consumers' choices in this industry. By studying 301 people wh...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
SAGE Publications
2024
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/3154/ https://journals.sagepub.com/doi/epub/10.1177/23197145241241956 |
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