Perceived satisfaction with sweetened condensed milk in Malaysia

• Main Authors: Ong, Victor Ching Poh *, Sri Sivabalan Danapalam *,, Choy, Tuck Yun *
• Format: Conference or Workshop Item
• Language: English
• Published: 2012
• Subjects: HF Commerce
• Online Access: http://eprints.sunway.edu.my/173/1/Victor%20Ong%20-%20Perceived%20Satisfaction%20with%20Sweetened%20Condensed%20Milk%20in%20Malaysia.pdf; http://eprints.sunway.edu.my/173/

Purpose: This research examined factors that would influence customer satisfaction of premium-priced Brand X sweetened condensed milk among teh-tarik restaurant operators in Peninsular Malaysia. Approach: Past literature suggested that factors such as perceived quality, logistic process responsive...