Deciphering food hawkerpreneurship: Challenges and success factors in franchising street food businesses in Malaysia

• المؤلفون الرئيسيون: Chong, Daniel Ka Leong *, Stephenson, M. L. *
• التنسيق: مقال
• اللغة: English
• منشور في: SAGE 2020
• الموضوعات: HF Commerce; TX Home economics
• الوصول للمادة أونلاين: http://eprints.sunway.edu.my/1312/1/Daniel%20Chong%20Deciphering%20Food%20Hawkerpreneurship.Final%2026.03.2020_%20%28002%29.pdf; http://eprints.sunway.edu.my/1312/; http://doi.org/10.1177/1467358420926695

This study investigates the challenges and identifies the critical success factors in transforming traditional hawker food into a franchisable business, principally within the context of Malaysia. This study aims to provide guidelines that could support the process of enterprising traditional stre...