Determinant of student loyalty in an open distance learning institution

• Main Authors: Norlia Goolamally,, Latifah Abdol Latif,
• Format: Conference or Workshop Item
• Published: 2014
• Subjects: LC5201 Education extension. Adult education. Continuing education
• Online Access: http://library.oum.edu.my/repository/987/1/library-document-987.pdf; http://library.oum.edu.my/repository/987/

University students’ loyalty is a key factor that contributes to the long term growth and survival of a university. The aim of this research is to develop a comprehensive university student loyalty model that incorporates important constructs in service quality dimension and relationship quality d...