Determinant of student loyalty in an open distance learning institution

University students’ loyalty is a key factor that contributes to the long term growth and survival of a university. The aim of this research is to develop a comprehensive university student loyalty model that incorporates important constructs in service quality dimension and relationship quality d...

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Bibliographic Details
Main Authors: Norlia Goolamally,, Latifah Abdol Latif,
Format: Conference or Workshop Item
Published: 2014
Subjects:
Online Access:http://library.oum.edu.my/repository/987/1/library-document-987.pdf
http://library.oum.edu.my/repository/987/
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