Modelling the underpinning factors of word of mouth (WOM) intentions of students in an ODL institution

• Main Authors: Norlia Goolamally,, Mazuin Omar,, Azleen Ismail,
• Format: Conference or Workshop Item
• Published: 2019
• Subjects: LC5201 Education extension. Adult education. Continuing education
• Online Access: http://library.oum.edu.my/repository/1185/1/library-document-1185.pdf; http://library.oum.edu.my/repository/1185/

The purpose of this research is to examine the impact of the predictors – quality of service, students perceived satisfaction, and university image on word of mouth (WOM) intention in an open distance learning (ODL) institution. Understanding the expectation of customers is an important component...