South Korea film-induced tourism: the K-drama determinant for Malaysian tourist
This study surveyed 150 Malaysian tourists regarding the South Korean drama (K-drama) factors that drew them back to South Korea. The analyses revealed that K-drama was highly successful in enticing the young generation and discovered a clear scenario for Malaysians’ response for a repeat visit....
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Main Authors: | Saad, Mazni, Husin, Nor Azilah, Ramlee, Nur Zafirah |
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Format: | Book Chapter |
Language: | English |
Published: |
IGI Global
2022
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Subjects: | |
Online Access: | http://irep.iium.edu.my/96693/6/96693_South%20Korea%20film-induced%20tourism.pdf http://irep.iium.edu.my/96693/ http://10.4018/978-1-7998-9071-3.ch003 |
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