Product evaluation and travel motivation of domestic tourists to island destinations in Malaysia
This study focuses on product evaluation and tested the relationship between the pull and the push aspects of travel motivation theorized by Dann, (1981) and McGee et al.(1996) within the context of domestic tourism in island destinations.Thus it off ers an original contribution to the literature.Th...
Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia
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