Comments: The impact of university reputation on brand awareness/ association in Malaysian Higher Education institutions

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Bibliographic Details
Main Authors:	Nik Mat, Nik Hziman, Mohd Arshad, Khairun Nisa, Amat Murjan, Azmi
Format:	Conference or Workshop Item
Language:	English English English
Published:	2021
Subjects:	HB Economic Theory
Online Access:	http://irep.iium.edu.my/94876/1/Acceptance%20Paper.pdf http://irep.iium.edu.my/94876/3/94876_The%20impact%20of%20university%20reputation%20on%20brand%20awareness.pdf http://irep.iium.edu.my/94876/4/Program%20Schedule%20%E2%80%93%20ICONSIS3%202019.pdf http://irep.iium.edu.my/94876/
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