The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia

• المؤلفون الرئيسيون: Nik Mat, Nik Hziman, Mohd Arshad, Khairun Nisa, Gaddar, Kamisan, Syed Zainol Abidin, Syed Nasirin
• التنسيق: Conference or Workshop Item
• اللغة: English; English; English
• منشور في: 2021
• الموضوعات: HB Economic Theory
• الوصول للمادة أونلاين: http://irep.iium.edu.my/94874/1/Paper%20Acceptance%20IiECONS2021.pdf; http://irep.iium.edu.my/94874/3/PROGRAMME%20BOOK%20IiECONS2021.pdf; http://irep.iium.edu.my/94874/19/94874_The%20moderating%20effect%20of%20environmental.pdf; http://irep.iium.edu.my/94874/