Configuring the effect of multidimensional retail service quality and perceived value on customer loyalty towards retailers in Malaysia: Mediated by customer satisfaction and trust

• المؤلفون الرئيسيون: Haque, A. K. M. Ahasanul, Chowdhury, Naila Anwar, Maulan, Suharni, Islam, Md Asadul, Sarker, Md Atiqur Rahman
• التنسيق: مقال
• اللغة: English; English; English
• منشور في: Inderscience Publishers 2021
• الموضوعات: HF5001 Business. Business Administration; HF5428 Retail trade
• الوصول للمادة أونلاين: http://irep.iium.edu.my/94771/1/Accepted%201.pdf; http://irep.iium.edu.my/94771/2/Configuring%20the%20Effect%20of%20Multidimensional%20Retail%20Service%20Quality%20and%20Perceived%20Value%20on%20Customer%20Loyalty%20towards%20Retailers%20in%20Malaysia.pdf; http://irep.iium.edu.my/94771/13/Configuring%20effect%202021_IJSOM-86024_TAFPV%20%281%29.pdf; http://irep.iium.edu.my/94771/

This study attempted to identify and provide an understanding regarding the factors that are integral for building customer loyalty towards retailers in Malaysia. SPSS and SEM were used to analyse the collected data through EFA and CFA. First and second order measurement models and structural...