Consumer behavior: Incorporating the concept of Zuhd into an integrated value for responsible consumption
Based on Alfred Marshall’s assumptions of microeconomics, consumer behavior and satisfaction focus on maximizing utility. The conventional theories are more mathematical, explaining consumer behavior theory, while Islam emphasizes moral value, ethics, and limitations in consumption. Zuhd literally c...
Saved in:
Main Authors: | Akbar, Mohamed Aslam, Abd. Aziz, Hassanuddeen |
---|---|
Format: | Book Chapter |
Language: | English |
Published: |
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia
2021
|
Subjects: | |
Online Access: | http://irep.iium.edu.my/94423/1/94423_Consumer%20behavior%20Incorporating%20the%20concept%20of%20Zuhd.pdf http://irep.iium.edu.my/94423/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Assessing advertisement impact on consumers’ attitude:
young consumers’ perspective
by: Rahman, Muhammad Sabbir, et al.
Published: (2013) -
Efficient energy consumption in industrial sectors and its effect on environment: A comparative analysis between G8 and Southeast Asian emerging economies
by: Rahman, Md. Saifur, et al.
Published: (2016) -
A structural equation model of the halal certification and its business performance impact on food companies
by: Salindal, Normia Akmad, et al.
Published: (2018) -
Advertisement effectiveness and choice of fast food restaurant: an exploratory study of Malay Muslim consumers
by: Haque, Ahasanul, et al.
Published: (2012) -
Symposium on Zakat and its applications in the contemporary economy
by: Akbar, Mohamed Aslam, et al.
Published: (2022)