Do consumption values in heritage food play a role in the development of behavioural intentions?
This study explores the state of tourists' perception of Pahang heritage food. This study obtained data from 164 tourists through social media applications. The survey outcomes were encouraging, which showed a positive and significant influence regarding food consumption values and domestic t...
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e-International Publishing House, U.K.
2021
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在线阅读: | http://irep.iium.edu.my/92408/7/92408_Do%20consumption%20values%20in%20heritage%20food.pdf http://irep.iium.edu.my/92408/ http://jabs.e-iph.co.uk/index.php/jABs/article/download/392/495/941 https://doi.org/10.21834/jabs.v6i19.392 |
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my.iium.irep.924082023-01-30T00:51:57Z http://irep.iium.edu.my/92408/ Do consumption values in heritage food play a role in the development of behavioural intentions? Saad, Mazni Kamarizzaman, Nur Assyiqin Ishak, Noriza James Pratt, Thomas TX901 Hotels, clubs, restaurants, etc. Food service This study explores the state of tourists' perception of Pahang heritage food. This study obtained data from 164 tourists through social media applications. The survey outcomes were encouraging, which showed a positive and significant influence regarding food consumption values and domestic tourist behavioural intentions to consume heritage foods. These findings will help Pahang's destination managers better understand how to promote heritage foods to attract future domestic tourism. Marketers should increase familiarity with heritage foods, particularly among potential domestic tourists, as familiarity may increase emotional values. e-International Publishing House, U.K. 2021-09-17 Article PeerReviewed application/pdf en http://irep.iium.edu.my/92408/7/92408_Do%20consumption%20values%20in%20heritage%20food.pdf Saad, Mazni and Kamarizzaman, Nur Assyiqin and Ishak, Noriza and James Pratt, Thomas (2021) Do consumption values in heritage food play a role in the development of behavioural intentions? Journal of ASIAN Behavioural Studies (jABs, 6 (19). pp. 1-14. E-ISSN 2514-7528 http://jabs.e-iph.co.uk/index.php/jABs/article/download/392/495/941 https://doi.org/10.21834/jabs.v6i19.392 |
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TX901 Hotels, clubs, restaurants, etc. Food service Saad, Mazni Kamarizzaman, Nur Assyiqin Ishak, Noriza James Pratt, Thomas Do consumption values in heritage food play a role in the development of behavioural intentions? |
description |
This study explores the state of tourists' perception of Pahang heritage food. This study obtained data
from 164 tourists through social media applications. The survey outcomes were encouraging, which
showed a positive and significant influence regarding food consumption values and domestic tourist
behavioural intentions to consume heritage foods. These findings will help Pahang's destination
managers better understand how to promote heritage foods to attract future domestic tourism.
Marketers should increase familiarity with heritage foods, particularly among potential domestic
tourists, as familiarity may increase emotional values. |
format |
Article |
author |
Saad, Mazni Kamarizzaman, Nur Assyiqin Ishak, Noriza James Pratt, Thomas |
author_facet |
Saad, Mazni Kamarizzaman, Nur Assyiqin Ishak, Noriza James Pratt, Thomas |
author_sort |
Saad, Mazni |
title |
Do consumption values in heritage food play a role in the development of behavioural intentions? |
title_short |
Do consumption values in heritage food play a role in the development of behavioural intentions? |
title_full |
Do consumption values in heritage food play a role in the development of behavioural intentions? |
title_fullStr |
Do consumption values in heritage food play a role in the development of behavioural intentions? |
title_full_unstemmed |
Do consumption values in heritage food play a role in the development of behavioural intentions? |
title_sort |
do consumption values in heritage food play a role in the development of behavioural intentions? |
publisher |
e-International Publishing House, U.K. |
publishDate |
2021 |
url |
http://irep.iium.edu.my/92408/7/92408_Do%20consumption%20values%20in%20heritage%20food.pdf http://irep.iium.edu.my/92408/ http://jabs.e-iph.co.uk/index.php/jABs/article/download/392/495/941 https://doi.org/10.21834/jabs.v6i19.392 |
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1756684051376242688 |
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13.149126 |