Influencing Factors for Malaysian Muslim Women Consumers in Purchasing of Non-Certified Halal International Brand Makeup Products in Mid Valley Megamall Kuala Lumpur

• Main Authors: Idris, Nor Awanis, Jamaludin, Mohamad Aizat, Hazahari, Noor Yuslida, Muflih, Betania Kartika
• Format: Article
• Language: English
• Published: 2020
• Subjects: BPC Science and Technology in Islam
• Online Access: http://irep.iium.edu.my/91168/1/Awanis%20-%2097-Article%20Text-1440-2-10-20210119%20%281%29.pdf; http://irep.iium.edu.my/91168/; http://journals.hh-publisher.com/index.php/JHIS/index

Malaysia is expected to witness a greater demand for halal products due to increasing awareness of Islamic practices among the citizen. Malaysian Muslim women consumers spend more on cosmetics especially on those makeup products by international brands. For a Muslim, it is an obligatory to practi...