Consumers purchase intention of halal brand products in Bosnia and Herzegovina: extension version of theory planned behaviour
This study aims to examine the factors related to the planned behavior theory which explaining the purchase intention and actual purchase behavior of the halal-branded products in Bosnia and Herzegovina. A quantitative method is used, and cross-sectional data are collected through a self adminis...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Inderscience Publishers
2020
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/87069/1/87069_Consumers%20purchase%20intention%20of%20halal%20brand.pdf http://irep.iium.edu.my/87069/ https://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=ijimb https://www.inderscience.com/info/inarticle.php?artid=114398 |
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