Quality audit indicators for inbound tourism: a qualitative study on Malaysian travel agencies
Quality assurance is fundamental to all business activities in the tourism sector as it is advantageous to market recognition and competitiveness. Awareness of the importance of quality assurance certifications is already in place in Malaysia however it is still under-researched. Thus, this study ai...
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| 主要な著者: | , , , |
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| フォーマット: | 図書の章 |
| 言語: | English |
| 出版事項: |
Springer Nature Switzerland AG
2021
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| 主題: | |
| オンライン･アクセス: | http://irep.iium.edu.my/88824/1/2021_Book_EurasianBusinessPerspectives.pdf http://irep.iium.edu.my/88824/ https://link.springer.com/chapter/10.1007/978-3-030-65085-8_13 |
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