Quality audit indicators for inbound tourism: a qualitative study on Malaysian travel agencies

• المؤلفون الرئيسيون: Saad, Mazni, Mohamad Ali, Afiza, Ismail, Zahid, Mohd Arop, Nor Hafizah
• التنسيق: فصل الكتاب
• اللغة: English
• منشور في: Springer Nature Switzerland AG 2021
• الموضوعات: TX901 Hotels, clubs, restaurants, etc. Food service
• الوصول للمادة أونلاين: http://irep.iium.edu.my/88824/1/2021_Book_EurasianBusinessPerspectives.pdf; http://irep.iium.edu.my/88824/; https://link.springer.com/chapter/10.1007/978-3-030-65085-8_13

Quality assurance is fundamental to all business activities in the tourism sector as it is advantageous to market recognition and competitiveness. Awareness of the importance of quality assurance certifications is already in place in Malaysia however it is still under-researched. Thus, this study ai...