Factors influencing the participation in IIUM zero single-use plastic campaign

• Main Authors: Yuhani, Nor Shafiqizni, Mohd Effendi, Nur Ashikin, Rushdan is a third year degree student at the Department of Comm, Norsyaza Hanis, Zamri, Farah Nadira, Wok, Saodah
• Format: Article
• Language: English; English
• Published: Universiti Kebangsaan Malaysia (UKM) Press 2020
• Subjects: H61.8 Communication of information
• Online Access: http://irep.iium.edu.my/87532/8/87532_Factors%20influencing%20the%20participation%20in%20IIUM%20zero%20single-use%20plastic%20campaign.pdf; http://irep.iium.edu.my/87532/9/87532_Factors%20influencing%20the%20participation%20in%20IIUM%20zero%20single-use%20plastic%20campaign_Scopus.pdf; http://irep.iium.edu.my/87532/; https://doi.org/10.17576/JKMJC-2020-3604-06

IIUM Zero Single-Use Plastic Campaign was launched in February 2019, requiring everyone in IIUM not to use plastics including plastic straws, plastic bags, and plastic food containers. As such, this study attempted to gauge the IIUM community’s reception towards the Zero Single-Use Plastic Campaign....