Factors influencing the participation in IIUM zero single-use plastic campaign
IIUM Zero Single-Use Plastic Campaign was launched in February 2019, requiring everyone in IIUM not to use plastics including plastic straws, plastic bags, and plastic food containers. As such, this study attempted to gauge the IIUM community’s reception towards the Zero Single-Use Plastic Campaign....
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Universiti Kebangsaan Malaysia (UKM) Press
2020
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Online Access: | http://irep.iium.edu.my/87532/8/87532_Factors%20influencing%20the%20participation%20in%20IIUM%20zero%20single-use%20plastic%20campaign.pdf http://irep.iium.edu.my/87532/9/87532_Factors%20influencing%20the%20participation%20in%20IIUM%20zero%20single-use%20plastic%20campaign_Scopus.pdf http://irep.iium.edu.my/87532/ https://doi.org/10.17576/JKMJC-2020-3604-06 |
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my.iium.irep.875322021-01-07T07:27:44Z http://irep.iium.edu.my/87532/ Factors influencing the participation in IIUM zero single-use plastic campaign Yuhani, Nor Shafiqizni Mohd Effendi, Nur Ashikin Rushdan is a third year degree student at the Department of Comm, Norsyaza Hanis Zamri, Farah Nadira Wok, Saodah H61.8 Communication of information IIUM Zero Single-Use Plastic Campaign was launched in February 2019, requiring everyone in IIUM not to use plastics including plastic straws, plastic bags, and plastic food containers. As such, this study attempted to gauge the IIUM community’s reception towards the Zero Single-Use Plastic Campaign. The objectives of this study are: (1) to determine the level of awareness, perception, attitude, readiness, and behavior towards the Zero Single-Use Plastic Campaign; (2) to analyze the relationship among awareness, perception, attitude, readiness, and behavior in the Zero Single-Use Plastic Campaign; and (3) to find out the best predictor of community behavior towards such campaign. The study tested the theory of planned behavior and employed a quantitative research design using the survey method with the questionnaire as its research instrument for data collection. A total of 398 respondents participated in the study. The results of the study show that there is a high level of awareness, perception, attitude, readiness, and behavior towards the Zero Single-Use Plastic Campaign. Also, there are positive and significant relationships between the factors and behavior (usage). Readiness is the best predictor of the zero single-use plastic usage. All the hypotheses are supported. Therefore, it can be concluded that the IIUM campus community supports the campaign. Hence, the theory of planned behavior holds true and is supported by this study. Universiti Kebangsaan Malaysia (UKM) Press 2020-12-28 Article PeerReviewed application/pdf en http://irep.iium.edu.my/87532/8/87532_Factors%20influencing%20the%20participation%20in%20IIUM%20zero%20single-use%20plastic%20campaign.pdf application/pdf en http://irep.iium.edu.my/87532/9/87532_Factors%20influencing%20the%20participation%20in%20IIUM%20zero%20single-use%20plastic%20campaign_Scopus.pdf Yuhani, Nor Shafiqizni and Mohd Effendi, Nur Ashikin and Rushdan is a third year degree student at the Department of Comm, Norsyaza Hanis and Zamri, Farah Nadira and Wok, Saodah (2020) Factors influencing the participation in IIUM zero single-use plastic campaign. Jurnal Komunikasi: Malaysian Journal of Communication, 36 (4). pp. 85-98. ISSN 2289-151X E-ISSN 2289-1528 https://doi.org/10.17576/JKMJC-2020-3604-06 10.17576/JKMJC-2020-3604-06 |
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H61.8 Communication of information Yuhani, Nor Shafiqizni Mohd Effendi, Nur Ashikin Rushdan is a third year degree student at the Department of Comm, Norsyaza Hanis Zamri, Farah Nadira Wok, Saodah Factors influencing the participation in IIUM zero single-use plastic campaign |
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IIUM Zero Single-Use Plastic Campaign was launched in February 2019, requiring everyone in IIUM not to use plastics including plastic straws, plastic bags, and plastic food containers. As such, this study attempted to gauge the IIUM community’s reception towards the Zero Single-Use Plastic Campaign. The objectives of this study are: (1) to determine the level of awareness, perception, attitude, readiness, and behavior towards the Zero Single-Use Plastic Campaign; (2) to analyze the relationship among awareness, perception, attitude, readiness, and behavior in the Zero Single-Use Plastic Campaign; and (3) to find out the best predictor of community behavior towards such campaign. The study tested the theory of planned behavior and employed a quantitative research design using the survey method with the questionnaire as its research instrument for data collection. A total of 398 respondents participated in the study. The results of the study show that there is a high level of awareness, perception, attitude, readiness, and behavior towards the Zero Single-Use Plastic Campaign. Also, there are positive and significant relationships between the factors and behavior (usage). Readiness is the best predictor of the zero single-use plastic usage. All the hypotheses are supported. Therefore, it can be concluded that the IIUM campus community supports the campaign. Hence, the theory of planned behavior holds true and is supported by this study. |
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Article |
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Yuhani, Nor Shafiqizni Mohd Effendi, Nur Ashikin Rushdan is a third year degree student at the Department of Comm, Norsyaza Hanis Zamri, Farah Nadira Wok, Saodah |
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Yuhani, Nor Shafiqizni Mohd Effendi, Nur Ashikin Rushdan is a third year degree student at the Department of Comm, Norsyaza Hanis Zamri, Farah Nadira Wok, Saodah |
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Yuhani, Nor Shafiqizni |
title |
Factors influencing the participation in IIUM zero single-use plastic campaign |
title_short |
Factors influencing the participation in IIUM zero single-use plastic campaign |
title_full |
Factors influencing the participation in IIUM zero single-use plastic campaign |
title_fullStr |
Factors influencing the participation in IIUM zero single-use plastic campaign |
title_full_unstemmed |
Factors influencing the participation in IIUM zero single-use plastic campaign |
title_sort |
factors influencing the participation in iium zero single-use plastic campaign |
publisher |
Universiti Kebangsaan Malaysia (UKM) Press |
publishDate |
2020 |
url |
http://irep.iium.edu.my/87532/8/87532_Factors%20influencing%20the%20participation%20in%20IIUM%20zero%20single-use%20plastic%20campaign.pdf http://irep.iium.edu.my/87532/9/87532_Factors%20influencing%20the%20participation%20in%20IIUM%20zero%20single-use%20plastic%20campaign_Scopus.pdf http://irep.iium.edu.my/87532/ https://doi.org/10.17576/JKMJC-2020-3604-06 |
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