Exploring the user engagement factors in computer mediated communication

• Main Authors: Lubis, Muharman, Khairiansyah, Alfi, Adrian, Qadhli Jafar, Almaarif, Ahmad
• Format: Conference or Workshop Item
• Language: English; English
• Published: Institute of Physics Publishing 2019
• Online Access: http://irep.iium.edu.my/79727/1/79727_Exploring%20the%20User%20Engagement%20Factors%20_conf.%20article.pdf; http://irep.iium.edu.my/79727/2/79727_Exploring%20the%20User%20Engagement%20Factors%20_scopus.pdf; http://irep.iium.edu.my/79727/; https://iopscience.iop.org/article/10.1088/1742-6596/1235/1/012040/pdf

User engagement can be defined as the perception of the user to qualify the experience towards certain application, which focus on the positive aspects of the interaction through Internet in the context of the desire to use it continuously and for longer time. It is fundamental concept in the des...