Exploring the user engagement factors in computer mediated communication
User engagement can be defined as the perception of the user to qualify the experience towards certain application, which focus on the positive aspects of the interaction through Internet in the context of the desire to use it continuously and for longer time. It is fundamental concept in the des...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
Institute of Physics Publishing
2019
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| Online Access: | http://irep.iium.edu.my/79727/1/79727_Exploring%20the%20User%20Engagement%20Factors%20_conf.%20article.pdf http://irep.iium.edu.my/79727/2/79727_Exploring%20the%20User%20Engagement%20Factors%20_scopus.pdf http://irep.iium.edu.my/79727/ https://iopscience.iop.org/article/10.1088/1742-6596/1235/1/012040/pdf |
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| Summary: | User engagement can be defined as the perception of the user to qualify the experience
towards certain application, which focus on the positive aspects of the interaction through
Internet in the context of the desire to use it continuously and for longer time. It is fundamental
concept in the design of online applications regardless of the platform, driven by the observation
that successful applications are not only used but those that work. However, user engagement in
the technology advancement is a paradox phenomenon, as they recognize the potentiality but
reluctant to adopt or they realize its use to solve problem but prefer the other solution for longer
of time. The usual ways to evaluate them can be through self-report measures, observational
methods, speech analysis or web analytics. These methods represent different compensations in
term of configuration, the size of object and the scale of data to be collected. For example, some
study might find detail and deep analysis but they are limited in term of generalizability, while
the other might found out resourceful but denies the user reasoning and the context. During this
millennial, the diffusion of innovation became the acceptable theory that majority academician
and practical expert use to explain the phenomenon of the reason and factor to adopt certain
product. Therefore, due to the assumption of several factors such as technology advancement
and paradigm shift, this study want to explore current situation in the user engagement factors,
which focused to computer mediated communication. |
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