Motivation of first-time, repeat, and serial backpackers: a Malaysian perspective

The objectives of this study are to identify the main travel motivations of Malaysian backpackers and to investigate the differences in travel motivations between different groups of backpackers namely; first-time, repeat, and serial backpackers. This study used convenience sampling approach, and th...

全面介绍

Saved in:
书目详细资料
Main Authors: Abdul Latif, Samshul Amry, Ismail, Nuraini
格式: Conference or Workshop Item
语言:English
出版: Kulliyyah of Languages and Management, International Islamic University Malaysia, Pagoh Campus 2019
主题:
在线阅读:http://irep.iium.edu.my/77937/1/77937-DRSAM.pdf
http://irep.iium.edu.my/77937/
https://conference.iium.edu.my/iltc2019/
标签: 添加标签
没有标签, 成为第一个标记此记录!
实物特征
总结:The objectives of this study are to identify the main travel motivations of Malaysian backpackers and to investigate the differences in travel motivations between different groups of backpackers namely; first-time, repeat, and serial backpackers. This study used convenience sampling approach, and the data were obtained through self-administered online survey of Malaysian backpackers. Based on a sample of 249, the non-normally distributed data were analysed using exploratory factor analysis (EFA), assessment of median scores and Kruskal-Wallis H tests. The findings show that the main factor which motivates Malaysian backpackers to go on a backpacking trip is stimulation (push), while the least is recognition (push). The results also indicated that there are differences in Malaysian backpackers’ motivation based on their travel experience level. The limitation of the study is that the samples are skewed toward females, and the majority (87%) are aged between 21 and 35 years old.