The effect of customer satisfaction on customer loyalty in the motor industry

• المؤلفون الرئيسيون: Lim, Ka Bian, Haque, A. K. M. Ahasanul, Wok, Saodah, Tarofder, Arun Kumar
• التنسيق: مقال
• اللغة: English; English
• منشور في: Universidad del Zulia 2019
• الموضوعات: HF Commerce
• الوصول للمادة أونلاين: http://irep.iium.edu.my/76271/1/76271_The%20effect%20of%20customer%20satisfaction.pdf; http://irep.iium.edu.my/76271/2/76271_The%20effect%20of%20customer%20satisfaction_SCOPUS.pdf; http://irep.iium.edu.my/76271/; https://produccioncientificaluz.org/index.php/opcion/article/view/24740/25257

This study aims to determine the effects of three exogenous variables, namely, service quality, price fairness and Shari’ah compliance on customer loyalty through customer satisfaction as the mediator. Applying the theory of customer satisfaction, a structural equation model was developed and tested...