Promotional Language of the Local and International Brands of Halal Food Products: A Comparative Analysis

The growing popularity of halal products around the world has opened up the market segment with an abundance of potential. On Malaysia’s road to being a global halal hub by 2020, the mechanics of marketing halal food has been identified as one of the significant contributing factors. Hence, this pap...

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Bibliographic Details
Main Authors: Wan Mohd Fadzlullah, Wan Nor Fasihah, Ariffin, Adlina
Format: Conference or Workshop Item
Language:English
Published: 2019
Subjects:
Online Access:http://irep.iium.edu.my/75074/22/ALAPP.pdf
http://irep.iium.edu.my/75074/
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