Halal certification mark, brand quality, and awareness: do they influence buying decisions of Nigerian consumers?

• Main Authors: Jaiyeoba, Haruna Babatunde, Abdullah, Moha Asri
• Format: Conference or Workshop Item
• Language: English
• Published: 2019
• Subjects: HF5001 Business. Business Administration; HF5410 Marketing. Distribution of products; HF5437 Purchasing. Selling. Sales personnel. Sales executives; HF5735 Business records management
• Online Access: http://irep.iium.edu.my/74267/7/74267%20Halal%20Certification%20Mark%20Brand%20Quality.pdf; http://irep.iium.edu.my/74267/

Purpose – This paper intends to ascertain whether halal certification mark, halal brand quality, and halal awareness influence Nigerian consumers when making buying decisions. Design/methodology/approach – The researchers reflect on the newly collected data to shed light on this issue from perspe...