Halal marketing and branding
Halal marketing and branding has been growing interest of many, practitioners and scholars. As Islam is the second largest religion in the world, the halal product market is expected to grow from 1.4 trillion U.S. dollars in 2017 to around 2.6 trillion by 2024, with the largest share of the market...
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2020
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| Online Access: | http://irep.iium.edu.my/84027/1/Guest%20Speaker%20Halal%20Mktg%20%26%20Branding%20IIU%2023%2010%202020.pdf http://irep.iium.edu.my/84027/ https://www.youtube.com/watch?v=qLJLjjembrg&app=desktop |
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