The lavidge and steiner hierarchy of effects model for advertising: a framework of Islamic advertising
Advertising effectiveness could be measured by the hierarchy of effects model by Lavidge and Steiner (1961). It depicts the various steps prospective consumers go through before making a purchase. Advertising is the force that is able to move consumers along the different steps. The purpose of life...
Saved in:
Main Author: | Mokhtar, Aida |
---|---|
Format: | Conference or Workshop Item |
Language: | English |
Published: |
2015
|
Subjects: | |
Online Access: | http://irep.iium.edu.my/72823/13/72823_THE%20LAVIDGE%20AND%20STEINER%20HIERARCHY_complete.pdf http://irep.iium.edu.my/72823/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model
by: Mokhtar, Aida
Published: (2016) -
The effects of Instagram beauty advertisements on female university students in Malaysia: a Lavidge and Steiner's Hierarchy Model of Effects and Islamic perspective
by: Mokhtar, Aida, et al.
Published: (2021) -
The Islamic embrace of advertising: a study of TV advertising frameworks of selected OIC countries using the hierarchy of influences model
by: Mokhtar, Aida, et al.
Published: (2017) -
A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model
by: Mokhtar, Aida
Published: (2016) -
Islam and advertising: the ideal stakeholder perspective
by: Mokhtar, Aida, et al.
Published: (2015)