Testing the third-person effects theory on political campaign in Malaysia
This paper tests the use of Third-Person Effect Theory (TPET) on political campaign on self, family, supporters, non-supporters, and non-supporters of other parties. Previous research mainly tested the TPET on the mass media. Thus, the application of the TPET is extended to gauge the effect of polit...
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Main Authors: | Syed Abdullah Idid, Syed Arabi, Wok, Saodah |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2010
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Subjects: | |
Online Access: | http://irep.iium.edu.my/626/1/TESTING_3PE_-_FINAL_3032010.pdf http://irep.iium.edu.my/626/ |
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