Analyzing political campaign effects : a test of the third-person effects theory

• Main Authors: Syed Abdullah Idid, Syed Arabi, Wok, Saodah
• Format: Conference or Workshop Item
• Language: English
• Published: 2010
• Subjects: J General legislative and executive papers; JC Political theory
• Online Access: http://irep.iium.edu.my/10431/4/analyzing_political_campaign_effect_A_test_of_the_Third-Person_effects_theory___Saodah_Wok.pdf; http://irep.iium.edu.my/10431/

This paper tests the use of Third-Person Effect Theory (TPET) on political campaign on self, family, supporters, non-supporters, and non-supporters of other parties. Previous research mainly tested the TPET on the mass media. Thus, the application of the TPET is extended to gauge the effect of polit...