Exposure and influence of TV programmes on Malay Community in Malaysia : testing selective exposure theory and third-person effect theory

• Main Authors: Ismail, Rizalawati, Wok, Saodah, Azman, Zakirah
• Format: Conference or Workshop Item
• Language: English
• Published: 2012
• Subjects: H Social Sciences (General); H61.8 Communication of information
• Online Access: http://irep.iium.edu.my/25724/1/AMIC_paper_-_riza_saodah_zakirah_1762012.pdf; http://irep.iium.edu.my/25724/

This study generally applies the selective exposure theory (Klapper, 1960) and third-person effect theory (Davison, 1983) to test the extent of TV viewing habits and TV influence on the Malay community with special emphasis on reality TV show. The objectives of the study are to identify Malay commun...