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Gloria Jean's coffee in Malaysia

This case study explores the strategies employed by franchisor Gloria Jean's Coffees (GJC) in reestablishing its market presence in the Malaysian coffee market. GJC recently underwent an exchange of ownership. Under the new leadership, the company decided to appoint a new strategic master...

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Bibliographic Details
Main Authors: Abdul-Talib, Asmat-Nizam, Abdul Latif, Samshul Amry, Zakaria, Norhayati
Format: Article
Language:English
Published: Emerald Publishing Limited 2011
Subjects:
HF Commerce
HF5001 Business. Business Administration
HF5387 Business ethics
HF5410 Marketing. Distribution of products
HF5717 Business communication
Online Access:http://irep.iium.edu.my/61139/1/AS3623794697052211463409406663_content_1.pdf
http://irep.iium.edu.my/61139/
https://www.emeraldinsight.com/doi/abs/10.1108/20450621111128574
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http://irep.iium.edu.my/61139/1/AS3623794697052211463409406663_content_1.pdf
http://irep.iium.edu.my/61139/
https://www.emeraldinsight.com/doi/abs/10.1108/20450621111128574

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