Fairclough's critical discourse analysis of television advertising production in selected OIC countries

There have been several research studies examining television advertising content in terms of effects rather than television advertising production. The production process is significant to examine so as to determine the factors that influence advertising messages prior to the formation of a fram...

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Bibliographic Details
Main Authors: Mokhtar, Aida, Samsudin, Sofiah, Tharmalingam, Selvarajah
Format: Conference or Workshop Item
Language:English
English
English
Published: The International Academic Forum (IAFOR) 2018
Subjects:
Online Access:http://irep.iium.edu.my/61088/19/61088%20Programme.pdf
http://irep.iium.edu.my/61088/7/Fairclough%E2%80%99s%20CDA%20Analysis%20of%20TV%20Advertising%20Production%20OIC%20-%2015July2018.pdf
http://irep.iium.edu.my/61088/8/IAFOR2018-1Juy2019.pdf
http://irep.iium.edu.my/61088/
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