Customer-based brand equity model for the Shariah-compliant tourism: a conceptual model from the Muslim tourists’ perspective

• Main Authors: Haque, A. K. M. Ahasanul, Ahmed, Faruk, Abdullah, Kalthom, Razali, Siti Salwani
• Format: Article
• Language: English; English; English
• Published: American Scientific Publishers. 2017
• Subjects: HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/59190/1/Customer%20based%20brand%20equity.pdf; http://irep.iium.edu.my/59190/12/59190_Customer-Based%20Brand%20Equity%20Model%20for%20the%20Shariah-Compliant_article.pdf; http://irep.iium.edu.my/59190/7/Customer-based%20brand%20equity%20model%20for%20the%20Shariah-compliant%20tourism%20a%20conceptual%20model%20from%20the%20Muslim%20tourists%27%20perspective.pdf; http://irep.iium.edu.my/59190/; http://www.ingentaconnect.com/content/asp/asl/2017/00000023/00000009/art00099

The authors develop a conceptual model of consumer-based brand equity for the Shariah-compliant tourism from the international Muslim tourist perspective in Malaysia. This model might aid concerned users to understand and measure the Shariah-compliant brand image and equity developed in the Muslim c...