Customer-based brand equity model for the Shariah-compliant tourism: A conceptual study from the international Muslim tourist perspective
The authors develop a conceptual model of consumer-based brand equity for the Shariah-compliant tourism from the international Muslim tourist perspective in Malaysia. This model might aid concerned users to understand and measure the Shariah-compliant brand image and equity developed in the Muslim c...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/55461/4/55461.pdf http://irep.iium.edu.my/55461/ |
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