Consumption values, destination cues and nostalgia on the attitude in the selection of destination for educational tourism: the mediating role of destination image
Purpose – The purpose of this paper is to investigate the relationship between consumption values (CV), destination cues (DC), nostalgia and attitude in the selection of destination for educational tourism, and the mediating effect of destination image (DI). Design/methodology/approach – The rese...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerals Group Publishing LTD,
2016
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/56391/1/56391_Consumption%20values.pdf http://irep.iium.edu.my/56391/7/56391_Consumption%20values%2C%20destination%20cues%20and%20nostalgia%20on%20the%20attitude_WoS.pdf http://irep.iium.edu.my/56391/ http://www.emeraldinsight.com/loi/ijtc |
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| Summary: | Purpose – The purpose of this paper is to investigate the relationship between consumption values (CV),
destination cues (DC), nostalgia and attitude in the selection of destination for educational tourism, and the
mediating effect of destination image (DI).
Design/methodology/approach – The research applied descriptive statistics, confirmatory factor analysis
(CFA) and structural equation modelling techniques. The study tested the reliability and validity of the
measurement model through CFA, Cronbach’s α and inter-correlation analyses. This research applied the
structural equation model to examine the relationship between the research variables using 250 foreign students.
Findings – The results of data analysis support the stated hypotheses. All the direct relationships were
significant and positive. However, DI found a partial mediating role among the relationships. Theoretical and
practical implications are also discussed.
Research limitations/implications – From this research the tourism researchers, policymakers and
managers of the respective higher learning institution may develop a complete understanding of the
antecedents of attitude formation of the edu-tourists which were not even studied before from the
perspective of educational tourism.
Originality/value – To date, there have been few empirical studies examining the attitude of the edu-tourists
in the selection of a destination for educational tourism. Therefore, understanding the purpose of CV, DC and
nostalgia in a tourist’s decision-making operation, and their theoretical relationship, will make both scientific
and practical contributions |
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