The effect of destination image and personality towards destination choice: a study of Maldives

• Main Authors: Haque, A. K. M. Ahasanul, Tarofde, Arun Kumar, Sheneen, Aishath, Uddin, Bashir, Sharif, Sultan Rahaman
• Format: Article
• Language: English; English
• Published: Islamic Azad University (IAU), Iran 2018
• Subjects: HF5001 Business. Business Administration
• Online Access: http://irep.iium.edu.my/68632/1/Tourism%20Paper%20%28Maldives%29%20IJM%26BR%20%28Scopus%29%202018.pdf; http://irep.iium.edu.my/68632/7/68632_The%20effect%20of%20destination%20image_scopus.pdf; http://irep.iium.edu.my/68632/; http://ijmbr.info/archives.php?volume=8&issue=3&page=3

Tourism is one of the utmost important industry in the Maldives. However, there is a little known about the important factors that affect destination choice, especially in the context of Maldives. Hence, the fundamental objective of this study is to examine crucial factors affecting destination choi...