Customer-based brand equity model for the Shariah-compliant tourism: A conceptual study from the international Muslim tourist perspective
The authors develop a conceptual model of consumer-based brand equity for the Shariah-compliant tourism from the international Muslim tourist perspective in Malaysia. This model might aid concerned users to understand and measure the Shariah-compliant brand image and equity developed in the Muslim c...
Saved in:
Main Authors: | Haque, A. K. M. Ahasanul, Ahmed, Faruk, Abdullah, Kalthom, Razali, Siti Salwani |
---|---|
Format: | Conference or Workshop Item |
Language: | English |
Published: |
2016
|
Subjects: | |
Online Access: | http://irep.iium.edu.my/55461/4/55461.pdf http://irep.iium.edu.my/55461/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Customer-based brand equity model for the Shariah-compliant tourism: a conceptual model from the Muslim tourists’ perspective
by: Haque, A. K. M. Ahasanul, et al.
Published: (2017) -
Factors affecting purchase behaviour of Shariah
compliant hotels: a study from Muslim consumers’
perspective
by: Haque, A. K. M. Ahasanul, et al.
Published: (2019) -
Gaining competitiveness advantage of Islamic credit card among Muslim customer in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2018) -
Higher education ethnography and satisfaction of international Muslim students: a focus on international vision and Islamisation
by: Haque, A. K. M. Ahasanul, et al.
Published: (2018) -
Communicating shari’ah-compliant brands of tourism in Malaysia
by: Ahmed, Faruk, et al.
Published: (2018)