Understanding of tourists' preferences pattern: a study in Melaka, Malaysia
Tourism sector is one of the world largest and fastest contributors to the economic sector. The recognition as UNESCO World Heritage City in 2008, has led to the city of Melaka to be the most visited city in Malaysia. There has been a great deal of research devoted to identify the tourist prefere...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/52985/1/133-265-1-SM.pdf http://irep.iium.edu.my/52985/7/52985_understanding%20od%20tourists%27%20preferences_scopus.pdf http://irep.iium.edu.my/52985/ |
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| Summary: | Tourism sector is one of the world largest and fastest contributors to the
economic sector. The recognition as UNESCO World Heritage City in 2008,
has led to the city of Melaka to be the most visited city in Malaysia. There
has been a great deal of research devoted to identify the tourist preferences
in countries, regions, cities, and other areas. Such estimation is essential for
producing comprehensive estimates of tourism economic benefits in an area.
This paper presents an evaluation of tourists‘ preferences among domestic
and international tourists visiting Melaka. 1000 tourists were surveyed using
diary records survey method. The result shows the purpose of heritage and
conservation is the most important factors that motivate their visit to
Melaka, while business purpose is the least motivating factors influencing
the choice of destinations. It is also found that young, single and
professional tourist is the new target market in Melaka. |
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