Tourism stakeholders perception on tourists’ expenditure in entertainment sector in Melaka UNESCO World Heritage area

• Main Authors: Ab Rahman, Syakir Amir, Mohamed Osman, Mariana, Bachok, Syahriah, Ibrahim, Mansor, Mohamed, Mohd Zin
• Format: Conference or Workshop Item
• Language: English; English; English
• Published: 2016
• Subjects: H Social Sciences (General)
• Online Access: http://irep.iium.edu.my/53233/1/ICABE2016%20Programme%20and%20Abstract%20Book.pdf; http://irep.iium.edu.my/53233/2/Slide%20Presentation.pdf; http://irep.iium.edu.my/53233/13/ICABE2016%20Certificate.pdf; http://irep.iium.edu.my/53233/

This study examined the perception of government officers and tourism players on tourists’ expenditure pattern in entertainment activities in Melaka UNESCO World Heritage area. A total of 28 interviewees were interviewed using judgemental sampling technique. Content analysis was used to identify an...