Understanding travel expenditure pattern using CHAID method: a study of domestic and international tourists in UNESCO world heritage city of Melaka, Malaysia.

• Main Authors: Ab Rahman, Syakir Amir, Mohamed Osman, Mariana, Bachok, Syahriah, Ibrahim, Mansor
• 格式: Conference or Workshop Item
• 语言: English
• 出版: GATR Enterprise 2014
• 主题: H Social Sciences (General)
• 在线阅读: http://irep.iium.edu.my/52989/1/understanding%20travel%20_complete.pdf; http://irep.iium.edu.my/52989/

Tourism has long been known as a tool for economic development due to its capability and strength to provide economic sources from host destination. This study examined the tourists’ expenditure pattern in Melaka city. Diary record survey was conducted at three different groups of selected hotels ba...